Get the latest insights, industry updates and expert advice in the Talk Shop seminar series! Free to attend during your visit the NZ Gift & Homeware Fairs.
10:00 am - 10:45 am
Sun 14 Jun
Marketing to the Middle: Why Millennials Are the Retail Opportunity You Keep Missing
Millennials are now in their 30s and 40s, they have money, they have opinions, and they are actively looking for brands worth spending with. So why are so many retailers still chasing their traditional audiences and leaving this goldmine untapped? In this practical session, Clive Antony unpacks what millennial shoppers actually respond to and how gift retailers can use smart social media, strong design, and the right product positioning to win them over. You'll leave with a clear picture of where this audience spends their time online, what earns their trust, and how to make your store the obvious choice when it matters most. No theory, no fluff - just honest, practical thinking you can act on before the summer season hits.
11:30 am - 12:15 pm
Sun 14 Jun
How to Keep Selling After the Shop Closes: A Marketing System That Works in the Background
Retailers are brilliant at selling face-to-face - but what happens when the doors close? In this practical session, Loren shares a simple marketing framework that keeps your store generating sales beyond trading hours. You'll learn how social content keeps you visible between visits, email brings customers back through the door, and always-on advertising quietly works in the background so you don't have to. No jargon, no overwhelm - just clear, actionable ideas you can start using straight away.
1:00 pm - 1:45 pm
Sun 14 Jun
The New Rules of Selling: What’s Changing in Online Shopping (and Why It Matters for You)
Online shopping is evolving rapidly, driven by changing customer expectations, global economic pressures, and the rise of AI. Join Jack Niu from Zappy as he shares real ecommerce and parcel data insights into how consumers are shopping differently, why brands and manufacturers are shifting to direct-to-consumer models, and what retailers need to do to stay competitive. This practical session will also explore how delivery experience, fulfilment, and digital strategy are becoming key drivers of customer loyalty and sales growth. Attendees will walk away with actionable ideas to improve operations, customer experience, and online performance.
10:00 am - 10:45 am
Mon 15 Jun
Visual Merchandising That Works: Design Your Store to Sell
Great displays don’t just look good - they sell. Join design consultant Genevieve Flynn to learn simple, effective visual merchandising techniques that draw customers in, guide them through your store, and increase sales. From layout and zoning to colour and storytelling, you’ll walk away with practical ideas you can implement immediately to refresh your space and boost results.
10:00 am - 10:45 am
Sun 14 Jun
Marketing to the Middle: Why Millennials Are the Retail Opportunity You Keep Missing
Millennials are now in their 30s and 40s, they have money, they have opinions, and they are actively looking for brands worth spending with. So why are so many retailers still chasing their traditional audiences and leaving this goldmine untapped? In this practical session, Clive Antony unpacks what millennial shoppers actually respond to and how gift retailers can use smart social media, strong design, and the right product positioning to win them over. You'll leave with a clear picture of where this audience spends their time online, what earns their trust, and how to make your store the obvious choice when it matters most. No theory, no fluff - just honest, practical thinking you can act on before the summer season hits.
11:30 am - 12:15 pm
Sun 14 Jun
How to Keep Selling After the Shop Closes: A Marketing System That Works in the Background
Retailers are brilliant at selling face-to-face - but what happens when the doors close? In this practical session, Loren shares a simple marketing framework that keeps your store generating sales beyond trading hours. You'll learn how social content keeps you visible between visits, email brings customers back through the door, and always-on advertising quietly works in the background so you don't have to. No jargon, no overwhelm - just clear, actionable ideas you can start using straight away.
1:00 pm - 1:45 pm
Sun 14 Jun
The New Rules of Selling: What’s Changing in Online Shopping (and Why It Matters for You)
Online shopping is evolving rapidly, driven by changing customer expectations, global economic pressures, and the rise of AI. Join Jack Niu from Zappy as he shares real ecommerce and parcel data insights into how consumers are shopping differently, why brands and manufacturers are shifting to direct-to-consumer models, and what retailers need to do to stay competitive. This practical session will also explore how delivery experience, fulfilment, and digital strategy are becoming key drivers of customer loyalty and sales growth. Attendees will walk away with actionable ideas to improve operations, customer experience, and online performance.
10:00 am - 10:45 am
Mon 15 Jun
Visual Merchandising That Works: Design Your Store to Sell
Great displays don’t just look good - they sell. Join design consultant Genevieve Flynn to learn simple, effective visual merchandising techniques that draw customers in, guide them through your store, and increase sales. From layout and zoning to colour and storytelling, you’ll walk away with practical ideas you can implement immediately to refresh your space and boost results.