Founded in New Zealand in 2017, Jakob Carter is a contemporary fragrance and fashion brand built on creativity, quality and thoughtful design.

What began with a passion for creating distinctive products has grown into a nationally recognised brand stocked throughout New Zealand and expanding internationally.

Our fragrances are developed to feel modern, memorable and effortlessly wearable, with each scent designed to tell its own story. Across every collection, we focus on refined details, quality ingredients and products that bring a sense of everyday luxury.

Proudly independent and proudly New Zealand owned, Jakob Carter continues to evolve while remaining committed to creating beautifully considered products that inspire confidence, individuality and self-expression.