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Clive Antony is the founding partner of Antony & Mates, a Christchurch-based creative, PR, and digital marketing agency working with brands across New Zealand on everything from campaign strategy to brand identity. With over 15 years of experience in marketing and communications, Clive brings a sharp commercial lens to the work - helping businesses cut through the noise and connect with the audiences that actually move the needle. He has a particular interest in how consumer behaviour is shifting as millennials mature into their peak spending years, and what that means for retailers who want to stay relevant. Clive works with founder-led and owner-operated businesses who know their product is brilliant but want their marketing to reflect that.
Marketing to the Middle: Why Millennials Are the Retail Opportunity You Keep Missing.
Millennials are now in their 30s and 40s, they have money, they have opinions, and they are actively looking for brands worth spending with. So why are so many retailers still chasing younger traditional audiences and leaving this goldmine untapped?
In this practical session, Clive Antony unpacks what millennial shoppers actually respond to and how gift retailers can use smart social media, strong design, and the right product positioning to win them over. You’ll leave with a clear picture of where this audience spends their time online, what earns their trust, and how to make your store the obvious choice when it matters most. No theory, no fluff – just honest, practical thinking you can act on before the summer season hits.
Staying Ahead: What’s Shaping Retail in 2026
Moderated by Clive Antony of Antony & Mates, this not-to-be-missed session is for anyone looking to stay ahead in retail. Carolyn Young (CEO, Retail NZ), Loren Tomlinson (founder, The Social Collective), and Laura Heynike (Pocket Space Interiors) come together to unpack where the market is heading, the trends reshaping how customers shop, and the practical moves that will help your store grow in 2026 and beyond.
Expect sharp insight, real-world ideas, and a lively conversation between this year’s leading retail voices, this is one panel you’ll want front-row seats for.