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Jimmy Wu is the Founder and CEO of Zappy, one of New Zealand’s leading e-commerce shipping and logistics platforms serving small retail businesses and online sellers. With over 14 years experience in the industry, Jimmy has built Zappy into a trusted delivery technology partner known for customer experience, reliability, and practical innovation. Starting from a small operation focused on helping local sellers access better courier options, Jimmy grew Zappy into a large-scale platform that simplifies shipping for thousands of merchants. His approach combines technology, carrier relationships, and hands-on understanding of small business challenges — especially the need for dependable delivery without the complexity of managing multiple courier contracts. Jimmy is passionate about supporting startups and SMEs, advocating for a healthier, more competitive logistics ecosystem where smaller businesses are not left behind. Under his leadership, Zappy continues to expand its technology capabilities while staying grounded in service, transparency, and long-term sustainability.
The New Rules of Selling: What’s Changing in Online Shopping (and Why It Matters for You)
From parcel volumes to purchasing behaviour, the ecommerce landscape is evolving fast. Jimmy Wu from Zappy unpacks real customer data revealing how global economic pressures and the rise of AI are reshaping how consumers buy, and how businesses sell. Discover why sellers are moving off platforms, manufacturers are going direct to consumers, and what the shift in Google search means for future digital strategies.