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Loren Tomlinson is the founder of The Social Collective, a boutique digital marketing agency helping established businesses across New Zealand and Australia build marketing that actually works. Known for her no-fluff, practical approach, Loren specialises in connecting the dots between social media, paid advertising and email – turning disconnected activity into a system that works consistently in the background. She works with founder-led brands who are brilliant at what they do but know their marketing hasn't kept pace with their growth. Loren is also the host of Coffees & Content, a podcast for founders and creatives who want honest marketing conversation without the overwhelm.
How to Keep Selling After the Shop Closes: A Marketing System That Works in the Background
Retailers are brilliant at selling face-to-face – but what happens when the doors close? In this practical session, Loren Tomlinson shares a simple marketing framework that keeps your store generating sales beyond trading hours. You’ll learn how social content keeps you visible between visits, email brings customers back through the door, and always-on advertising quietly works in the background so you don’t have to. No jargon, no overwhelm – just clear, actionable ideas you can start using straight away.
Staying Ahead: What’s Shaping Retail in 2026
Moderated by Clive Antony of Antony & Mates, this not-to-be-missed session is for anyone looking to stay ahead in retail. Carolyn Young (CEO, Retail NZ), Loren Tomlinson (founder, The Social Collective), and Laura Heynike (Pocket Space Interiors) come together to unpack where the market is heading, the trends reshaping how customers shop, and the practical moves that will help your store grow in 2026 and beyond.
Expect sharp insight, real-world ideas, and a lively conversation between this year’s leading retail voices, this is one panel you’ll want front-row seats for.
AI Won’t Replace Your Marketing. It Will Replace the Way You Do It.
Retailers everywhere are trying to work out where AI actually fits into their marketing. In this session, Loren Tomlinson shares the exact ways The Social Collective uses AI day to day, from content creation to ad targeting to customer insights. You’ll leave with three tools you can start using this week and a clear view of where AI saves you time without losing your brand’s personality.